ASMP-LA, LACP, and MOPLA are proud to present:
WHAT IT TAKES: –BUILDING A CREATIVE CAREER
A Photography Business Workshop with Barry Schwartz
Tickets are free for ASMP, LACP, and MOPLA members, $10 admission for non-members.
In a day-long workshop at the Los Angeles Center of Photography, Barry will cover proposals and contracts, negotiating, copyright, digital workflow, and marketing — including best-practices for websites.
You’ll get: sample contracts, releases, and spreadsheets; links to free and paid software, useful blogs and websites; and business books and publications.
MARKETING: Cover letters, resumes, and CVs. Portfolios, email newsletters, postcards, and leave- behinds. What goes into a marketing plan. Negotiating and pricing.
WEBSITES: Design, production, hosting, best-practices. Easier now than ever. SOCIAL MEDIA MARKETING How to use social media for promotion and as a learning tool.
LEGAL ISSUES: Estimates, proposals, contracts, and invoicing; model and property releases; copyright and registering your work; taxes, accounting and spreadsheets; insurance; intellectual property law; registering a DBA (Doing Business As), and business plans.
DIGITAL WORKFLOW: Maximize efficiency, quality, and safety of your equipment and files. How metadata makes life easier; backup strategies; color management and computer health.
AFFILIATED TRADES: Curators, stylists, producers, digital techs, assistants (including digital); editors and art buyers, reps and consultants, graphic design, illustration, and motion.
FINDING WORK: Continuing training, academic careers, finding employers and clients, assisting, industry cultures, and gallery and commercial representation.
Thanks to our generous sponsors at Dripbook & Yodelist, attendees will also receive a 4 month free membership to Dripbook, a website offering online portfolio tools to creative professionals around the world.
If you are a professional photographer, designer, stylist, makeup artist, hair stylist or other professional commercial artist, you can create an online portfolio on the Dripbook website for clients worldwide to view.